How to combine a solid data foundation with AI to boost sales success
Brought to you by Salesforce
Organizations are prioritizing AI to improve their business, better serve customers, and boost sales. But AI is only as good as the data it has to work with. And when the data in question is fragmented across multiple systems, creating the long-desired single view of a customer remains a big challenge.
In this webcast, you’ll learn about the importance of having a strong data foundation to improve sales processes, and the role of AI in accelerating innovation and growth. You’ll also hear how MuleSoft + Salesforce Data Cloud, supported by NTT DATA, can activate your customer data with proper governance, security, and monitoring to improve sales processes and sellers’ effectiveness.
Speakers:
 |
 |
 |
| Christine Ooley Senior Director, Product Marketing Salesforce |
Paul Kersey CTO NTT DATA|Apisero |
Jim Malone Senior Content Director CIO Marketing Services |
