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With products that are highly sought after by players across its industry, a large aerospace company had built its various portals for complex B2B interactions over mere window shopping. These platforms and apps were designed with security in mind to protect the company’s extensive and diverse customer base, as well as the safety and integrity of their products. Customer identity and access management (CIAM) was always a priority.

Yet the aerospace company’s CIAM platform had become increasingly ineffifficient. Take the onboarding process, for example. A new customer would arrive to one of the company’s portals and submit an online form to request access to purchase equipment, request maintenance, receive manuals, or get customer support. It was a simple enough process from the outside, but it kicked off a complex chain of events on the back end.